Okay despite the dramatic link-bait title of this post, Bell Media and Rogers are both planning on taking data usage information to tailor ads based upon your preferences, locations you visit, and whatever else works well to sell you more things. This means the shows you watch, the calls you make, the websites you visit will all be used to create customized ads.
I think it’s one thing for an intelligence agency to collect personal data in order to protect the country, but it’s way different when a company that you pay uses your information to improve the ads they plaster onto their programs. I’d think one of the perks of actually paying for a service would be receive it free of other costs such as advertising. It’s another thing for Google or Facebook to sell your information when that is how they make their money.
The difference between Bell’s tracking program and Rogers is that with Rogers you have to opt-in to take part in whereas with Bell you have to opt out. Personally, I don’t mind my data being used to show me ads that are better suited to my interests. However, I do NOT like the precedent it sets for privacy invasion going forward.
What do you think, is this yet another intrusion of privacy or does the service provider hold the right?
For more info on this story read, Bell Canada To Track Web, TV Surfing Habits For Ad Purposes and Micheal Geist’s The Great Canadian Personal Data Grab Continues: Bell Expands Its Consumer Monitoring and Profiling.